Better understanding drivers for employer engagement through an innovative approach to relationship management > What next?

Better understanding drivers for employer engagement through an innovative approach to relationship management

Lead Institution: Petroc College

This is a sub-project of Progressing from labour market intelligence to HE level provision that is well supported by employers

What next?

Employer engagement and the further development of the CRM resource has now been prioritised by senior managers who wish to ‘roll out’ its use more widely across the organisation. All Directorates and Schools will ultimately be expected to be aware of the CRM system and to be conducting their engagement with employers through the system so that activity can be tracked and monitored.

Bespoke CRM development will require funding, but the value of this work has been recognised and all staff will be tasked with updating their knowledge and skills to allow more effective employer engagement and use of the Petroc Customer Relationship Management resource.

Staff involved

Cerian Ayres
Project lead, Petroc College