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The integration of understanding of offerings for engagement between universities and industry

Lead Institution: University of Exeter

This is a sub-project of Progressing from labour market intelligence to HE level provision that is well supported by employers

Project Outputs > Case study 3 - Customer Relationship Management Systems

During the interviews with staff in the College of Engineering, Mathematics and Physical Sciences at the University of Exeter about the process of engaging with industry a recurring theme was "How do we keep track of these relationships?". There was a lot of discussion about the pros and cons of customer relationship management systems. These are reflected in the case study below.

Case study 3 - Customer Relationship Management Systems

Staff involved

Dr Barrie Cooper
Project lead, University of Exeter

Chloe Cunningham
University of Exeter

Dawn Evans
University of Exeter