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The integration of understanding of offerings for engagement between universities and industry

Lead Institution: University of Exeter

This is a sub-project of Progressing from labour market intelligence to HE level provision that is well supported by employers

Project Outputs > Customer Relationship Management System Strategy

The project, The integration of understanding of offerings for engagement between universities and industry, initiated discussions between staff members in the College of Engineering, Mathematics and Physical Sciences at the University of Exeter about how best to manage and develop existing employer contacts.

The senior management within the College was supportive of the project team developing a formal strategy to obtain, maintain and use industry contacts from student modules effectively.

Further details about this aspect of the project can be found within Case Study 3 produced as one of the other project outputs.

Customer relationship management strategy

Staff involved

Dr Barrie Cooper
Project lead, University of Exeter

Chloe Cunningham
University of Exeter

Dawn Evans
University of Exeter